Thursday, November 12, 2015

OSRAM TO INVEST ROUGHLY $3 BILLION IN FUTURE GROWTH PROSPECTS

The shift in the lighting market toward semiconductor-based technologies is creating new growth opportunities. To this end,Osram will invest around €3 billion ($3.2 billion) in new technologies and applications by 2020. Of this amount, approximately €2 billion ($2.15 billion) will be spent on research and development in order to further strengthen Osram's technological leadership and to expand into new markets. Additionally, Osram has planned another €1 billion ($1.1 billion) for the construction of a new LED chip plant in Malaysia. This is to unlock additional growth potential, in both the dynamic, technology-driven general lighting markets and niche markets, where Osram is already in a good position today. "With a focus on profitability, flexibility, and entrepreneurship, following a phase of strategic realignment, we are now launching the 'Diamond' innovation and growth initiative. This means we are switching the focus to sustainable growth, benefitting even stronger from the potential offered by semiconductor-based technologies," said Olaf Berlien, Chief Executive Officer of OSRAM Licht AG.

Read the entire article at TED Magazine: http://www.tedmag.com/News/manufacturer-news/Osram-to-Invest-Roughly-3-Billion-in-Future-Growth-Prospects.aspx

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