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| There's more cookies than meet the eye in Target these days: Indoor LED ceiling lights that can 'spy' on customers and send promotional messages to their smartphones - such as those that Target is trialling - could turn brick-and-mortar shopping into an online-like experience. Cookies and pop-ups can follow you, even in the physical world. Photo is from Rob Wilson via Shutterstock |
American retail giant Target has revealed that 100 of its stores are now deploying LED ceiling lights to track in-shop customers and guide them to relevant products via their smartphones, a nascent practice which could become the biggest thing in brick-and-mortar retail technology since the barcode.
The $73 billion chain told Lux that the scheme uses wireless signals that travel between LED lights and shoppers' Android gadgets. The 100 locations mark the largest known deployment of 'spy lights' by any retailer, and could spur broader uptake.
Read full article at LUX Review.com: http://luxreview.com/article/2015/11/target-s-spy-lights-trial-expands-to-100-stores
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